The players were eager to flash their footwear through social media and other channels, Olynyk believes, because the sandals revealed a part of them. Jae Crowder wore a pair that read “99 problems,” a play on Crowder’s number and the Jay-Z song by that name. Isaiah Thomas owned a slew of different pairs, including one stamped with his nickname: The King in the Fourth. Evan Turner proudly showed off his slides with the famous bicycle logo from the film “E.T.” superimposed on a basketball. Since then, several players have supported the company in their own ways. That was near the start of the Celtics’ infatuation with ISlide. From everybody’s reaction, Olynyk knew he had smacked a home run. Avery Bradley’s shouted out his hometown, Tacoma, Wash. Jonas Jerebko’s featured the logo of the eSports team he owned. Marcus Smart’s highlighted the guard’s haircut at the time – a dyed mohawk. Through ISlide, Olynyk designed a pair for each of his teammates. NBA players could get just about anything by themselves, but they couldn’t personalize such comfortable sandals elsewhere. Olynyk even memorized the motto: Stand in what you stand for. He appreciated everything about the business, from the people who worked there to the idea for the customizable footwear. Thankfully, he knew a Boston-based company that could help him out.Īfter meeting Justin Kittredge, the owner of ISlide, Olynyk fell in love with the company’s customized sandals. He wanted to pick something each of his teammates could appreciate.
What do you get friends who can afford just about anything? Olynyk believed he needed to get something the players couldn’t find anywhere else.
Years ago, Kelly Olynyk wanted to present his Celtics teammates with a gift, but ran into the same problem many NBA players have encountered over the years.
#Islide sandals series
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